Luxury is no longer quiet. It’s bold, disruptive, and unapologetically personal.
In the age of self-expression, clothes are more than just clothes — they’re statements, shields, and stories. And IMERNO, a new-age Indian label, is leading the charge — redefining what luxury streetwear means in a country that’s only just beginning to embrace boldness in fashion.
The New Era of Streetwear: More Than Hype
Globally, streetwear has long stood at the crossroads of culture, rebellion, and art.
But in India, luxury streetwear is still emerging — still finding its identity.
Enter IMERNO. A brand that doesn’t follow trends — it carves its own lane.
Each tee we create isn’t just fabric and print — it’s a story waiting to be worn.
Streetwear with Soul. Made in India.
IMERNO was born from a simple belief:
Every piece of clothing should mean something.
That’s why every design we drop has a story behind it — whether inspired by mythology, the occult, ancient power, or raw human emotion.
Our first drop wasn’t just a collection.
It was a narrative.
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The Sleeping God Tee? It’s about the fire inside all of us — the untapped potential just waiting to be woken up.
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From the second drop, the Griffin Tee: A mythical guardian in motion — rushing to wake the god from the first drop, because the world doesn’t have time to wait anymore. It’s urgency, purpose, and power in motion.
We design to provoke thought.
To make you feel.
To let you wear your inner world.
Streetwear with a New Identity
IMERNO is here to flip the narrative of Indian fashion — and it isn’t for everyone.
It’s for those who know that even a t-shirt can hold weight, reflect identity, and speak — silently — about who you are.
We believe luxury isn’t just about material.
It’s about thought, rarity, and experience.
We’re Just Getting Started
Luxury streetwear in India is still finding its voice.
We’re here to be loud about it — in the most meaningful way possible.
So if you’re tired of fast fashion, meaningless prints, and looking like everyone else...
It’s time to wear a story.
So, Why IMERNO?
Because you’re done buying things that don’t feel like you.
Because you want to wear something that makes people ask,
“Where’s that from?”
Because you care about value, vibe, and vision.
And because deep down, you know — size doesn’t matter, but the story does.
🎯 Join the community. Own the story.
IMERNO isn’t for everyone.
But if you’ve read this far, it might just be for you.